Star Wars Costumes Continued to Reign Supreme this Halloween

Star Wars is one of 2016’s most popular theme for Halloween costumes. But which characters did shoppers prefer the most? Ugam analyzed the online shopper intent signals to find out. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, November 3, 2016

[Infographic] Cyber Monday 2015: Dynamic Pricing Insights for one of the Bestselling Electronics

This Cyber Monday is said to have been the biggest ever day for online sales. Here’s an illustration of the price dynamism that was at play across major retailers on this day. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, December 4, 2015

[Infographic] The Great Indian Diwali Sale – Did Amazon Have The Best Offers?

Take a closer look at Amazon’s pricing and assortment across key product categories to find out how the retail giant fared against the competition during the Great Indian Diwali Sale. View More >>>
Mihir Kittur, Co-founder and Chief Innovation Officer, Ugam, November 18, 2015

Trick or Treat? Retailers’ Tactics for Selling More

Find out how retailers can connect with customers on an emotional level during the holiday season to drive shopper engagement and conversion. View More >>>
Sudhir Holla, Senior Vice President, Ugam, November 5, 2015

Video game competitive landscape

Amazon is providing discounts on a wider range of video games. However, looking at the average category discounts provided, other retailers are providing higher discounts on fewer products, probably to draw in traffic. View More >>>
Ugam, December 10, 2013

Promotional intelligence shows NewEgg pulls off strongest showing in “cell phones-unlocked” category

While Amazon continued to lead sales through the Thanksgiving weekend, our category insights shows that many retailers found niches where they could beat Amazon and even dominate. View More >>>
Ugam, December 5, 2013

Prepping for 2013 Black Friday & Adjusting for a Short Shopping Season

Retailers such as JC Penney aren’t waiting until Thursday, but have already released their Black Friday ads. Walmart is matching Amazon’s free shipping on orders over $35. And many are doing “Beat the Rush” sales this week. View More >>>
Ugam, November 26, 2013

WalMart Agressive Leading into Black Friday

While Amazon has the deepest discounts, this doesn't necessarily translate into the lowest category pricing. However, Amazon carries slightly more than twice the selection, which still results in the greatest number of laptops at low pricing. View More >>>
Ugam, November 25, 2013

JC Penney’s Positioning Heading into Black Friday, 2013

After several years of struggling under the Ron Johnson experiment, JC Penney enters a critical 2013 holiday season. This week’s ads reveal their Black Friday approach. JC Penney has already released their Black Friday ads on their website and it is full of ... View More >>>
Ugam, November 25, 2013


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