Ugam leads a mission to feed those facing hunger lockdown

Raising INR 50 lakhs through GiveIndia to serve the mission. This is in addition to contributions to government funds.

Mumbai, May 4, 2020: Guided by a philosophy to drive genuine impact for all stakeholders, Ugam, a Merkle company, has been supporting vulnerable communities through education and health initiatives. With the outbreak of COVID-19, the company is leading a community welfare mission to feed those facing hunger lockdown. It is aiming to raise INR 50 lakhs via GiveIndia, a non-profit online fundraising platform. In addition, Ugam has also contributed to the PM CARES Fund and continues to support Muljibhai Patel Urological Hospital with medical equipment.
The national lockdown has left millions of labourers struggling to access food and rations. Ugam’s mission will provide weekly ration kits - comprising pulses, rice, salt, oil, flour, spices, tea, sugar, and other essentials - to 10,000 hungry families.
After careful consideration, Ugam has partnered with three credible non-profit organisations via GiveIndia, to enable the delivery of these ration kits across vulnerable communities:

  • Dignity Foundation, supporting senior citizens
  • Goonj, working for disaster relief across India
  • Oxfam, working towards alleviating poverty across India
Sunil Mirani, Co-founder and CEO, Ugam, said, “I believe we cannot choose our circumstances, but we can certainly choose our response. I am proud of the response demonstrated by Ugam and Ugamites as they have been stepping up when it matters most. Our teams have invested time and effort to ascertain that we are driving genuine impact during this crisis. In such times, I consider it our privilege and duty to help those whose lives and livelihoods are impacted. After all, we believe profits are transient, but human lives are not.”
Envisaged as an open-community initiative, the firm is also encouraging its employees, clients, associates, and well-wishers to join hands to together make an impact. Inviting volunteers to support this mission through donations as well as by helping spread the word.

About Ugam, a Merkle company
Ugam, a Merkle company, is a leading analytics and technology services company. Our customer-centric approach delivers impactful business results for large corporations by leveraging data, technology, and expertise. We consistently deliver superior, impactful results through the right blend of human intelligence and AI. With 2400+ people spread across locations worldwide, we successfully deploy our services to create success stories across industries like Retail & Consumer Brands, High Tech, BFSI, Distribution, and Market Research & Consulting. Over the past 20 years, Ugam has been recognized by several firms including Forrester and Gartner, and was recently named the No.1 data science company in India by Analytics Insight.

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