The market research data collection world used to be dominated by a few big names. With the rise of technology companies investing in data collection tools, that’s no longer the case. Today, the options are plentiful, and range from cloud-based, low-cost DIY solutions to high-maintenance, multi-server, in-house installations. The opportunity to create competitive advantage through technology is huge, but taking advantage of new capabilities means assessing current systems and planning for transitions to new platforms.
This playbook documents key considerations to help you evaluate whether your current technology is delivering what you need – and plan for the transition to a new platform, if necessary. It also includes a workbook with checklists and templates to help you throughout the entire process.
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