Retailers and brands (manufacturers) are trying to win over the omnichannel consumer in many ways. Pricing plays an important role here and both retailers and brands want to use that lever.
In a transparent digital world, retailers want to price competitively and brands want to protect their brand image, leading to conflict. There are a number of ways these conflicts can be averted with or dealt with - Minimum Advertised Price (MAP) programs and Resale price policies being the most preferred.
This paper details a win-win solution discussing how retailers and brands can collaborate on a MAP policy.
Thank you for downloading this Whitepaper! An e-mail will be sent to your inbox shortly.×
Sorry! Your exclusive link has expired. Please fill in the details to receive the free copy again.×
Enter valid work email×
For more information, please review our Cookies Policy