To maintain profits in an increasingly competitive market, retailers need to efficiently identify the price point that drives sales and protects margins. The pressure is on as consumers research online for the best prices, and use mobile devices while shopping or “show rooming” in stores. Prices are being driven downwards, resulting in lower margins. To gain market share without sacrificing profit, it is critical to use competitive intelligence to gain accurate information to price products high enough to maximize revenue and low enough to close sales.
Download this whitepaper to find out how retailers can gain market share and grow profits by monitoring competitor prices.
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